Paltrow’s smoking rebrand
š„ The Ashtray Epiphany Gwyneth Paltrow, high priestess of curated purity, once quit smoking not for health, family, or climateābut because she ādidnāt want to smell like an ashtrayā while filming Mortdecai. Thatās right: Mortdecai, the cinematic equivalent of a scented candle lit in a vacuum. This wasnāt a health decision. It was reputational hygiene. ...












