Articles for category: Authorship

The Importance of UK English for National Writers

For writers, journalists, and professionals operating within the United Kingdom, adherence to correct UK English spelling is not merely a preference; it is a fundamental requirement of competence. Official and academic audiences expect consistency, and mandate the use of British conventions. Using the established standards ensures clarity, maintains editorial authority, and respects the national linguistic ...

Speaker reading book to captivated audience onstage

From Obscurity to Audience

The chances of anybody becoming an expert brain surgeon is small and not going to happen overnight or over a specified period of nights. We’re talking years of training and work. But.. but when it comes to authorship and ‘sales’ there are people out there who think: ‘Put book on the market and rake in ...

Strategic Pivot in Print Distribution: A Case Study

This document outlines the evolution of a print distribution strategy for an independent paperback title, detailing the journey from an ambitious “Hybrid” objective to a pragmatic final execution, and the subsequent pricing strategy adopted for market entry. The Search for the Perfect Distribution Model This case study documents a specific strategic journey taken to solve ...

Chalkboard with 'Google Gemini TTS' written on it.

Human-AI collaboration: Gemini-TTS Audiobook Production

Rationale: The project was initiated after a significant discovery: new Gemini-TTS models offer high-quality, expressive, multi-speaker audio generation. A cost-benefit analysis revealed a dramatic disparity between professional human narration (previously sourced at ~£490 for 1.6 hours) and AI-driven production (estimated at ~£1.51 for 100 minutes). This project was undertaken as a long-term investment to build ...